Our process unlocks insights around form & functionality

Research

We believe the success of any project begins with deep knowledge and understanding of the problem at hand. In this stage, our goal is to collect information via primary and secondary research to inform our decision-making process. Based on the findings we form a cohesive set of criteria to measure value throughout development.

Ideation

While this phase of development is about capturing and exploring ideas, our experience in cross-industry manufacturing helps inform our approach and avoid common pitfalls. Our ambition is to evaluate an array of possibilities using fast-paced, low-fidelity expressions of the concepts. Through this rapid visualization, we capture these essential insights and shape our strategy.

Prototyping

Our facility is dedicated to creating physical prototypes that bring our rapid iteration philosophy to life. We apply this methodology to each of our projects, whether we are redesigning an existing product, working with new material integration, or creating an entirely new manufacturing method.

Manufacturing

Even with the simplest product, tuning the details creates a balanced design that considers the needs of the user, the brand, and the manufacturers. Our experience working with manufacturers across industries allows us to design with production in mind. Through our entire creative process, we will work with you to identify the right manufacturing partners and leverage our supplier network to make your product ready for scalable production.